It’s been almost a month since the SEO world has been shaken. Yes! The highest ranking sites on Google seemed to be placed nowhere for 90% of their top ranking keywords. It was a complete fall down even for the SEO gurus and webmasters.
While some of the people believed that they were normal fluctuations but the blow was too hard to hit right onto their face.
Usually, Google keeps mum about all his algorithm updates however; Gary Illyes from Google gave a slight hint about the update on the recent Google algo. If we were to believe him, which is the only choice, the sites which are not following the Google webmasters guidelines are sure to be affected.
If your website has also suffered a major drop in the rankings and traffic do not:
- PANIC: Yes this is important!
- Delete pages anxiously: Just don’t start deleting your internal pages or blog posts without a thorough knowledge.
- Altering URLs: This might not help, so do not change your URLs and then wait for them to index.
Then? What to do Right Now?
Firstly you have to make sure if your website has really been affected by Fred update or your backlinks may have gone down. Here are the six things, which according to me can help you analyze this and regain your lost traffic.
- Log into your Google Analytics account and check the traffic between March 6th and March 22nd. You could also check for a drop in your organic ranking keywords. If you didn’t sense a drop anywhere, you are safe, if yes, face Fred.
- Make a thorough list of your backlinks from Ahrefs or Majestic and see if you can categorize them into high quality and low quality backlinks.
- For all your lost keywords, associate their website page with them. This could help you identify the low quality internal pages of your website.
- Start improving all these pages with rich content in them. You should start with the page that drove the maximum traffic to your website.
- Delete all your low quality backlinks as early as possible. Also, make sure that the high quality backlinks appear natural, have a good anchor text variation, have an optimal no-follow to do-follow ratio, etc.
- For future backlinks, only refer to sites with 20+ Domain Authority and remember, to have a diversification of your backlinks too. You could include Citations, Blog Comments, Article Submissions, Forums, Infographic Submissions and Tier-2 and Tier-3 backlinks but again from high quality sites.
Quality, Quality & Only Quality
The Fred update concentrates mainly on quality over quantity. So, you will have to re-strategize your technique to get back on Google’s 1st page. Here are some other tips that according to me are sure to make your stand in the market again:
- Quality Backlinks: Don’t run for the number of links but for the quality of links.
- Avoid the do-follow links: Many sites offer a backlink for a reciprocal link. But, be cautious the Google future updates might detect this too as a mutual link building strategy.
- Niche Relevancy: Do not just blindly go for high Domain Authority backlinks. Study if the site is actually relevant with your content. Niche specific backlinks add more value to your links.
- Go for Platinum: If anyone can get a particular link, then that backlink will hold less value. So, add your sites on country and niche specific sites to reduce competitions from other niches.
- Anchor Text Diversity: Build your backlinks on a natural anchor text cloud including branded variations, URL Variations, generic variations and keyword variations.
Avoid the Fred Penalty
This isn’t the first time that Google is focusing on content. The earlier updates such as the Panda update too focused on content and pushed the poor quality content aside acting as an anti-spammer. So, the updates from Google will never stop.
Infact, Google itself says that they have nearly three updates in a day. In such a situation it is always sensible to walk on the safe side of the road to be on the top.
To save yourself from any further Fred updates in the Webmasters tool, you should carefully study all the guidelines mentioned there. Check in case you are following some black hat or outdates SEO practices. For 2017, just focus on creating quality content, both for your website and for your blog as well. This is sure to drive you the best traffic and the most loyal customers too!